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Ziploc — In the Clear
In the Clear
The standard line is a tote, a fanny pack and a wristlet, made for the fan who wants to skip the hassle at the gate and still look put together. Smooth and structured, never crinkly like a sandwich bag. The blue-and-pink press seal is the only decoration it needs.
The Wristlet
Phone, keys, lip gloss, ticket. That’s it.
The Tote
The hero of the line. Snacks, layers and merch, sized to pass at the stadium.
The Fanny Pack
Hands free at the gate. Wear it cross-body and keep dancing.
Ziploc × Coach
For a more stylish take, we teamed up with Coach on a separate line: their signature purses, rebuilt in clear with the Ziploc seal.
Out of home
The security line is usually the worst part of the night. Here it’s the stage: the conveyor, the bin and the rope line, all dressed in Ziploc blue and pink. And the posters tell you exactly where the bag gets in, one styled like a tour poster for music venues and one like a season schedule for stadiums.
Social
Four posts, each pairing a bag with a venue and a fan. What’s inside the bag tells you exactly who she is.
So we used that shared pain to get Ziploc into the conversation, right when the night becomes real: “You waited in the Ticketmaster queue this long. Don’t get stuck at the gate too.”
Coming to a venue near you
Bring a bag from the line and you get your own security lane, TSA PreCheck style. Two-tone rope, a frosted white detector and the blue-over-pink stripe on the floor. Right next to it, the regular line is long, grey and slow. That contrast is the whole ad.